The Air Jordan 1 "Not For Resale - Red" released in 2018 as a special edition of Michael Jordan's first signature shoe. The Jordan 1 features graphic messages across the shoe that encourage users to wear their pair. A tongue-in-cheek response to trends in sneaker culture, the shoe has text including “NOT FOR RESALE,” “NO PHOTOS,” “PLEASE CREASE,” and “WEAR ME” across the upper and midsole. Inside the Air Jordan 1, there are more messages, including “GENERAL RELEASE” and “NO L’s.” The Air Jordan 1 "Not For Resale - Red" sports a black, white, and red leather upper reminiscent of OG colorways of the legendary model.